In the vast majority of cases, the main side effect clients report is a reduction in their consumption of foods similar to the item targeted. Clients are usually unaware of this phenomenon consciously… until asked.
Other side effects are mainly emotional in nature. Clients often report a sense of self-empowerment, freedom and happiness that seemed elusive when they were addicted to the food. For those clients whose reduction is less than 100%, they often express relief at being able to consume the item occasionally without being compelled to eat it to excess in one sitting or over time.
In one or two cases, clients have reported seeking out other foods to make up for what they’ve forgone however, those foods were substantially different from the targeted item and consumption of the targeted item was nevertheless reduced substantially.
In similarly rare instances, clients have reported completely forgetting about the targeted food until reminded of it, which means their reduction in consumption was 100%.